I recently opened a box of office supplies - a BRAND NEW box of office supplies - by the office supply company that you see in the picture above. SMEAD, in case you're not able to identify said company. And what to my wondering eyes should appear but this antiquated picture of a woman from the 1950's fingering her way through a file drawer.
Seriously??? Look at her - take in the whole picture!!! Look at her top!! At the scarf!!! At that watch and the shape and color of her nails!!!! At her hair!!!!!! At her lipstick!!!! This was a BRAND NEW box of file folders that I opened TODAY in an office that I'm working in through a temporary agency.
I haven't seen an advertisement this stereotyped since I did research for a play, The Solid Gold Cadillac, that I directed one of the first years I taught. I was flabbergasted! I still am!! I guess when you sell something that people need without need for upgrades or improvements or changes, there's no need to change your advertising. But really................this is ridiculous!!!
Geezo - pete!!! :*P
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